IBM Campaign 10.x Fundamentals

Durée: 

2

Langue: 

FR

Prix: 
1817
Description: 

This course explores the basics of designing, building and running a marketing campaign using IBM Campaign. This course prepares you to create the following components of IBM Campaign: Campaigns, flowcharts, offers, offer lists and table catalogs. A thorough set of hands-on course exercises is a major component of the course.

Upon completion of this course, participants will be able to:

  • Navigate the IBM Campaign user interface
  • Access your marketing data in IBM Campaign via table mappings and catalogs
  • Design, build, test, schedule and run Campaign flowcharts
  • Create and assign offers
  • View flowchart reports and flowchart logs

This course is appropriate for individuals who will build, edit, audit or oversee IBM Campaign flowcharts.

Before taking this course, participants should have a fundamental understanding of database marketing.

The following topics will be covered during this course:

Day 1:

  •  Course Overview and Logistics
  •  IBM Marketing Software User Interface
  •  Campaign & Flowchart Basics
  •  Getting Started with Batch Flowcharts
  •  Merge & Segment Processes
  •  Additional Flowchart Features

Day 2:

  •  How to Create Offers and Offer Lists
  •  How to Assign Offers in Batch Flowcharts
  •  Audience Levels & Table Mapping
  •  Shared Objects & Other Query Features
  •  Other Process Box Types
  •  Flowchart Run Options & Flowchart Report

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